Good news! It’s much easier than you think. In this guide, I’ll cover the three most important aspects of creating a business listing at phonebook.com.au
This only applies to our paid plans, as free phonebook listings can be applied for, by clicking the link on the pricing page instead.
Personally, I find it easier to create the listing on a desktop or laptop computer, but it’s just the same on tablets or mobile phones.
Sign in to your phonebook account
Before you hit the ‘Add a listing‘ button, it’s best to sign in to your phonebook account. Only signed-in visitors can create listings and this will also prevent the annoying reminder from popping up!
If you don’t have a phonebook account, don’t worry, it’s free and you can sign up by clicking the ‘Register‘ button in the top menu. We allow log-ins by Google or Facebook, or just use your email and create your own password.
If you want to know more about phonebook accounts, click here.
The 'Add a listing' button
When you are ready to create a listing, simply hit this button in the top menu bar.
The next step is to select the ‘Business‘ listing type. Then on the next page, choose the monthly plan that suits your needs. Each plan has a free trial and billing won’t start until the trial period is over. We won’t lock you into a long contract either, it’s opt-out anytime, but the free trial is only available for new customers…
The next page displays a form, to add information about your business.
Completing the form
Most of the form fields are self explanatory and some have a help button with pop-up advice. However, it is a good idea to prepare a description of your business and find a good photo for the top of your listing, before starting the application.
Here are the three most important things to get right:
1. The cover photo for your business
The cover image, is the large image that will display at the top of your listing and in the preview cards elsewhere around the site. It is also the image that appears on social media, when the listing is shared.
Tip: Use a nice ‘landscape’ (wide, not tall) photo of your business, perhaps a picture of you, or your team with the work ute, or at the office. Even an image of something related to your business activity is fine.
Just remember to make sure that the main attraction is at the centre of the image, otherwise it may get ‘cut off’ on smaller, or unusual screen sizes. Images from mobile phones are ok too. (Under 3mb)
Photos are optional for business listings, but if you choose not to upload one, we will supply a generic image, or one related to your industry. If you need to change the image, you can easily edit your listing later.
Here’s a good example of an electrician working around the centre of the photo:
2. Your business description
Try starting with a warm introduction to your business, like this example:
Welcome to Carlies Cafe, where we have been roasting and serving the finest coffee in Newcastle, since 2009.
Then write a brief, but interesting account of what you do best…
Always end with a ‘call to action‘ to encourage a response from the viewer, like this:
Our friendly staff are ready to help you find the best solution for your new pool or spa. Call or visit our showroom today!
We allow up to 3000 characters (which is about 400 words) in case you have a lot to say! However, while this does have it’s benefits, it’s best to keep it interesting, informative and don’t ramble on…
3. Products & Services
Use this field to highlight your main areas of expertise, popular services on offer, or your hottest selling products.
For example, a plumber might choose;
Plumbing and Gas Fitting
Hot water tank sales and installation
Gutter and downpipe installation, repairs and cleaning
…and so on.
An accountant might use:
Individual Tax Returns
Company & Partnership Tax Returns
BAS Set Up & Lodgement
…and so on.
Our search filters allow phonebook visitors to easily find your business in a variety of different ways. However, the Keyword search tool, searches the products & services field, matching relevant words. Therefore, it is important to list the services that identify your business.
Here’s how it works: A phonebook user enters the keyword: ‘Tax return‘ and the accountancy business (that we mentioned above) will display in our results. The user can also refine the results by location, ratings, etc.
Having a list of products and services also helps boost your phonebook business listing in google and other search engines, attracting more visitors.
(This is a required field and has a limit of 14 lines, which is probably enough for 150 – 200 words).
To wrap up
There are several other fields to fill in, but most are optional. Only the premium plan has all the fields available, including the ability to upload pdf brochures or catalogues, some menu’s and even accept bookings via Calendly. Our Pricing page shows the inclusions of each plan.
Once you click the ‘submit’ button at the bottom of the application form, we’ll double-check everything, categorise your business and apply SEO for better ranking in search engines, like google. Learn more about the work we do behind the scenes, in this post.
If you need any help with your business listing, or have any questions, just send our support team a quick message. We will get back to you pronto! For details on the full list of form fields, it’s worth checking out our guide here.
Ready to start your listing? Click here!
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